Kahneman introduces the concept of two distinct systems in our brains.

• System 1: This is the fast, intuitive, and automatic part of our thinking. It operates effortlessly and relies on shortcuts.
• System 2: This is the slow, analytical, and deliberate part of our thinking. It requires effort and conscious actions

Cognitive Ease:

what influence our decisions, preferences, and behavior. For instance, brand advertising capitalizes on this by creating familiarity and comfort for consumers. 
Intuition vs. Deliberation:

System 1 (intuition) often leads to quick judgments based on heuristics and gut feelings.

System 2 (deliberation) involves conscious effort, analysis, and reasoning.

Learn in which situations you can relay on with system.

SPECIFICATIONS

Brand Name: NoEnName_Null

Language: English

Origin: Mainland China

Condition: New

Age: ADULT

Choice: yes

semi_Choice: yes